Used-Vehicle Buyers Rely More on Internet Tools to Shop
The percentage of used-vehicle buyers who use the Internet in their shopping process climbed to more than two-thirds (68%) in 2010—up 5 points from 63% in 2009, according to the J.D. Power and...
View ArticleMarketing Exec Leads Internet Site Panel in Discussing Price Transparency
Price negotiation for most consumers is often described as one of the most arduous parts of the purchase process, according to Joel Ewanick, managing partner of Global Automotive Systems, Inc. The...
View ArticleThird-Party Auto Website Executives Offer Insight on Business Models
Third-party automotive website executives offered their observations about vehicle price transparency during a panel discussion at the October J.D. Power Automotive Marketing Roundtable (AMR) in Las...
View Article
More Pages to Explore .....
